Nail the Perfect Price
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Nail the Perfect Price: Sell Your Home Without the Guesswork

ByStan S.

Choosing the right price for your home is more than just a number; it’s the single most critical factor that determines whether your home sells quickly or languishes on the market. In today’s competitive and ever-changing real estate landscape, particularly in 2025, getting the price right can mean the difference between success and disappointment. 

The Psychology Behind Pricing

Buyers want to feel they’re getting a great deal. Before they even walk through the door, your home’s price sets their expectations. While staging, professional photography, and thoughtful descriptions are all important, the asking price often carries the most weight. A home priced too high can scare buyers away, while a price set too low might leave money on the table. The key is finding that “Goldilocks Zone”—not too high, not too low, but just right.

Strategies to Price Your Home Effectively

As a seasoned Realtor with over 22 years of experience, I’ve seen time and again that proper pricing requires research, market knowledge, and sometimes a bit of creativity. Here are the steps you can take to set the perfect price for your home:

  1. Start with Recent Comparable Sales (Comps)
    • Focus on homes sold within the last two weeks in your area.
    • Evaluate similar properties and adjust their sale prices based on your home’s unique features—whether it’s a bigger backyard, upgraded finishes, or a desirable location.
    • Avoid over-relying on current listings, as they represent properties that haven’t sold yet.
  2. Understand Your Local Market
    • Market conditions can vary dramatically by region. Suburban homes, for example, may see more demand due to remote work trends, while urban properties might require more competitive pricing.
    • Timing is everything: listing when you have less competition is best.
  3. Leverage 2025 Real Estate Trends
    • National home prices are expected to rise this year, but regional variations mean you need to stay attuned to local dynamics.
    • Interest rate reductions have improved affordability slightly, but buyers remain cautious. Pricing competitively can help attract serious offers.
  4. Highlight Your Home’s Value
    • Buyers are drawn to homes that stand out for their energy efficiency, modern updates, or proximity to desirable amenities.
    • Ensure your marketing materials emphasize what makes your property unique, whether it’s an updated kitchen, a prime location, or access to great schools.

Mistakes to Avoid

Setting the wrong price can derail your sale. Here are some pitfalls to steer clear of:

  • Using outdated data: Market conditions change rapidly, so relying on comps from six months ago can mislead your pricing strategy.
  • Letting emotions dictate the price: While it’s natural to value your home highly, buyers won’t share the same sentimental attachment.
  • Overpricing: Starting too high can deter buyers, leading to fewer showings and the stigma of a stale listing.
  • Underpricing without strategy: While competitive pricing can generate interest, it’s essential to ensure it aligns with your financial goals.

Why Professional Guidance Matters

Pricing a home isn’t a DIY task. An experienced Realtor can provide insights into local market dynamics, access advanced tools like the New Housing Price Index, and offer a data-driven approach to pricing. For instance, I recently helped a client adjust their pricing based on sold comps, transforming a stagnant listing into a bidding war—proving that the right strategy makes all the difference.

Take Action Today

Ready to price your home for success? Here’s what you should do:

  1. Gather data on recent sales in your area.
  2. Compare your home’s features to those sold properties and adjust accordingly.
  3. Consult with a trusted Realtor to refine your pricing strategy.
  4. Monitor feedback and market activity, and don’t hesitate to make adjustments.

For a deeper dive into how to set the right price for your home, watch my detailed video on the subject. I share practical tips and real-world examples that can make all the difference in your selling journey. 

Conclusion: Price it Right, Sell it Fast

In today’s real estate market, informed pricing decisions are crucial. By focusing on recent data, understanding your local market, and showcasing your home’s unique value, you can attract the right buyers and achieve your selling goals. Let’s work together to make your move rewarding and stress-free!

Call Stan Stanchev at 1-604-202-1412

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    ‘Don’t always go up’: Bulk of Metro Vancouver presale condos sold in 2022 and 2023 now appraised below original price

    ByStan S.

    The Butterfly on Nelson Street in Vancouver Nov. 21, 2023. Photo by Arlen Redekop /PNG Article content Thousands of presale buyers in Metro Vancouver face completing their purchase of condos that are now worth less than they were in 2022 and 2023 when they signed the contracts to buy them. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Vancouver Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Vancouver Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Sign In or Create an Account or Article content Article content More than half of the appraisals required by mortgage lenders to complete sales are now coming in at values lower than original sale prices. Article content As a result, lenders will only write smaller mortgages. That means condo buyers have to satisfy lenders by ponying up the difference between the unit’s value in 2022 or 2023 and what it is worth now, either by putting in more cash or refinancing. Article content Article content A Vancouver appraiser who works with banks, law firms and mortgage brokers is raising the alarm because the buildings are now built and developers are trying to finalize sales. Article content By signing up you consent to receive the above newsletter from Postmedia Network Inc. Article content “Presales don’t always go up. There was that mindset where if it happened before, it’s going to happen again,” said Adam Lawrenson, owner of Vancouver-based Adlaw Appraisals. “I can’t say an exact number, but over half (of appraisals) are now coming in below their sale price.” Article content He estimates condo values have dropped between five and 20 per cent below what buyers originally promised to pay when they put down a non-refundable deposit. Article content That’s one reason why a growing number of buyers are looking to sell these new or barely used properties. This market glut and a lack of demand is helping drive down prices. Article content “You can easily get a brand new unit or a one- or two-year (old) unit at a cheaper price point than these presales, so that comes into play when we are doing our appraisal and looking at current market values.” Article content Article content With sellers dropping prices to speed up sales, that sets a new base for future, lower, appraisals. Article content Article content No area in the Lower Mainland is immune, but there are some buildings and areas that are more susceptible to having units “being underwater.” Article content There are “areas of Langley that got overbuilt and developers were leaving them vacant for six to 12 months, in hopes the market would turn around. But you can only hold for so long before you have to start selling them,” Lawrenson said. Article content There are also a few buildings in north Burnaby where presale buyers are now looking to get rid of units as soon as they close their sale. Some have 30 listings of one-bedroom apartments. Article content There are also some higher-end buildings in downtown Vancouver, such as The Butterfly on Nelson Street, with presale units that sold at presale for over $2 million. Some of these have appraisals that are now down $300,000 to $500,000 from their original prices, said Lawrenson. Article content According to research by Rennie Intelligence, which does marketing for major developers, investors made up around half of all buyers in the years between 2021 to 2023.

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